Data Processing Policy
1. Privacy Policy
At Toftild Alternativt Hår ApS, we value your personal integrity and process your personal data in accordance with applicable legislation, including the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act.
1.1 What information do we collect?
We collect and process personal data when you use our website, make a purchase, create an account, sign up for our newsletter, or participate in competitions. The information we collect may include:
- Unique ID, IP address, device information, and geographic location
- Name, phone number, email, and address (when creating a user account or making a purchase)
- Payment information (processed via a secure payment provider)
- Information about your behavior on our website via cookies and analytics tools (e.g., Google Analytics and Meta Pixel)
1.2 Purpose of processing
We use your information for the following purposes:
- Identifying you as a user
- Managing purchases, payments, and deliveries
- Improving our website and services
- Sending newsletters and marketing materials (only with consent)
- Complying with legal obligations
1.3 Security
We have implemented appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, loss, or misuse. This includes access restrictions, continuous monitoring, and the use of encryption where relevant.
1.4 Storage and deletion of data
We store your personal data in accordance with applicable legislation:
- Purchase and invoicing information is stored for 5 years in accordance with the Danish Bookkeeping Act
- Information used for marketing purposes is deleted after 2 years unless consent is renewed
- Support inquiries are deleted after 12 months
2. Data Controller and Your Rights
Toftild Alternativt Hår ApS is the data controller responsible for processing your information. You have the right to:
- Access the information we hold about you
- Have incorrect information corrected
- Have your information deleted
- Restrict our processing of your data
- Withdraw your consent to marketing
Requests regarding your rights can be directed to support@toftild.com. If you believe we are not processing your data correctly, you may file a complaint with the Danish Data Protection Agency at www.datatilsynet.dk.
3. Competition Terms and Conditions
Toftild Alternativt Hår ApS organizes competitions as part of our marketing activities. The competitions are not sponsored, administered, or associated with Meta (Facebook/Instagram).
3.1 Who can participate?
- Individuals over the age of 18 residing in Denmark
- Employees of Toftild Alternativt Hår and members of their household are excluded
By participating via email, you are automatically subscribed to our newsletter, which you can unsubscribe from at any time.
4. Cookie Policy
We use cookies to improve your user experience and analyze traffic on our website.
4.1 What are cookies used for?
- Optimizing the user experience
- Measuring traffic and user behavior via analytics tools
- Personalized marketing
4.2 Consent to cookies
When you first visit our website, you will be presented with a cookie banner where you can choose to accept or reject different types of cookies. Your choices can be changed at any time via the cookie settings on our website.
5. Updates to this policy
We reserve the right to update this policy in the event of changes to legislation or our practices. Significant changes will be announced on our website.
Last updated: March 2025
6. Contact Information
Toftild Alternativt Hår ApS
Budolfi Plads 9, 9000 Aalborg, Denmark
Email: support@toftild.com